Is Your Clinic Google-Ready? A 7-Step Audit for Online Presence

 Why Your Google Presence Matters More Than Ever

Before patients step into your clinic, they’re searching for you online. And more often than not, they’re doing it on Google.

• Google is the first touchpoint for most new patients

• 90% of people trust online reviews as much as personal recommendations

• If your clinic info is outdated, missing, or inconsistent — they’ll choose someone else
  

This post gives you a practical, 7-step audit to quickly assess and improve your Google visibility, accuracy, and reputation — so you don’t lose patients before you even meet them.

The 7-Step Google Audit for Clinics

Step 1: Google Your Clinic Name

Search “[Your Clinic Name]” and see what comes up.

• Is your Google Business Profile showing?

• Is the name spelled correctly across all results?

• Are your reviews visible and recent?
  

Tip: Use an incognito browser to see what a new patient sees.

Step 2: Check Google Maps Listing

Type in your location or “orthopedic near me” / “dentist near me.”

• Does your clinic show up?

• Are you ranked on the first page of map results?

• Do competitors dominate the space?
  

Make sure your clinic is listed under the correct category and has enough reviews to compete.

Step 3: Review Your Contact Info

• Phone number ✅

• Clinic address ✅

• Operating hours ✅

• Website link ✅

• WhatsApp/contact button ✅
  

Inconsistent info hurts both user experience and SEO.

Step 4: Analyze Your Reviews

• How many reviews do you have?

• What’s your average rating?

• When was your last review posted?

• Are you responding to reviews?
  

Respond to every review — good or bad. It shows you care and builds trust.

Step 5: Test Your Website Link

Click the website link in your profile.

• Does it work?

• Is it mobile-friendly?

• Can a patient book or contact you easily?
  

Avoid dead links or websites that confuse more than they convert.

Step 6: Add Photos (Not Just Logos)

Real photos build real trust.

Upload:

• Exterior and interior shots of your clinic

• Images of you or your team

• A picture of the reception or consultation room

• A photo of patient education materials (like Thrive guides!)
  

Google ranks listings with fresh photos higher in local search.

Step 7: Check for Duplicate Listings

Search again for your clinic name and scroll down.

• Are there old or duplicate listings?

• Are there listings with outdated names or wrong addresses?
  

Use the “Suggest an Edit” option on Google to report and merge duplicates.

Final Thoughts: Make It a Monthly Ritual

This audit isn’t a one-time fix — it’s a habit. Google rewards clinics that stay active, keep info current, and engage with patients regularly.

✅ Schedule this audit every 30–60 days ✅ Ask 2–3 happy patients each week for reviews ✅ Keep your digital front door cleaner than your waiting room